Selling your luxury watch is a big decision. You want the best price and a quick payment, and that’s what we offer at the Swiss Link.

Your watch will be appraised by one of our experienced team, every member of our team has a passion and extensive knowledge of luxury watches and are always happy to share their knowledge with you.

Once we have appraised your watch, the price we give you is locked in for 7 days, irrespective of any fluctuation in market value.

From there, it is a simple process of signing a few forms for the sale agreement, and then we will transfer the money into your bank account.

The Swiss Link offer:

• Highly competitive quotes from our expert watch buyers
• Quick & hassle-free
• Sell your watch online or in person at one our watch store.

The watch brands we purchase include, but are not limited to: Rolex, Tag Heuer, Omega and Breitling.

Our team of expert watch buyers prices all watches individually to ensure we offer excellent value for money.

Rolex’s journey began in 1905 when Hans Wilsdorf established the company in London as Wilsdorf and Davis. Despite the popularity of pocket watches at the time, Wilsdorf had a vision for creating elegant and reliable wristwatches, thus laying the foundation for Rolex.

Recognising the potential in the growing wristwatch market, Wilsdorf and his brother-in-law Alfred Davis focused on producing precise, high-quality timepieces. They set their watches apart by using top-quality Swiss movements.

The company’s start in London was instrumental in providing access to global markets, helping establish a reputation for creating dependable and stylish wristwatches.

Rolex’s beginnings reflect Wilsdorf’s dedication to precision and innovation, setting the stage for the company’s future success and its enduring reputation for luxury and craftsmanship.